Driving Into a World of Imagination

In a sweet collaboration that fuses innovation with nostalgia, Hyundai Motor North America has partnered with the much-loved PEANUTS brand to introduce customizable in-car displays. “Our new customizable in-car displays featuring PEANUTS makes our dashboards more character-rich,” said Olabisi Boyle, Senior Vice President, Product Planning and Mobility Strategy, Hyundai Motor North America. “When one of the world’s most beloved universes is featured inside your software-defined display, every drive becomes more personal, more playful, and more ‘you,’ proving that the future of in-car technology isn’t just smarter, it’s more human.”

Personalized Displays Meet Timeless Charm

Hyundai’s innovative display-theme feature is designed to let drivers tailor their vehicle screens, creating a truly unique in-car environment. The new PEANUTS themes bring vibrant designs inspired by Snoopy’s boundless imagination. The endearing charm of vintage comics and the spirit of a classic American road trip add to the fun of the journey. These dynamic visuals add a layer of nostalgia and delight to every journey, transforming the daily drive into an experience as memorable as a Sunday morning comic strip.

How to Bring PEANUTS to Your Dashboard

The PEANUTS Display Themes are available for purchase through Hyundai Motor’s Bluelink Store. Drivers with an active BlueLink account can easily download their chosen theme directly to their vehicle’s infotainment system via a seamless over-the-air (OTA) update. Once installed, the new themes appear in the infotainment settings menu, ready to infuse every drive with playful personality. The feature will debut in select new Hyundai models, including the IONIQ 9 and the all-new PALISADE, marking the beginning of a joyful partnership between cutting-edge automotive technology and a pop culture icon.

Three Exclusive Character Themes

• Snoopy’s Universe: Bold colors and vivid contrasts evoke Snoopy’s playful imagination, turning your dashboard into a lively canvas.
• Charlie Brown and Friends: A nostalgic nod to the classic comic strips of the 1950s and ’60s, with muted hues and timeless charm.
• Road Trip: Capture the magic of mid-century America with Route 66 vibes, glowing neon lights, and classic road trip motifs for a whimsical journey.

Driving Personalization Forward

The introduction of PEANUTS Display Themes is just the beginning of Hyundai Motor’s commitment to expanding digital features—even after the car leaves the showroom. Future Hyundai models equipped with the Connected Car Navigation Cockpit (ccNC) and OTA software update capabilities will be able to access new themes and advanced digital features throughout 2025 and beyond. This focus on personalization aims to redefine the customer journey, making every car feel more like an extension of the driver’s personality.

Global Rollout and Customer-Centric Innovation

Hyundai plans to expand availability of the PEANUTS display themes to additional models and regions, including Korea and other global markets. The company’s vision for customer-centric innovation ensures that every drive feels as unique as the person behind the wheel, reflecting a commitment to solutions that evolve with drivers’ preferences.

A Playful Future Awaits

With this collaboration, Hyundai and PEANUTS prove that the future of in-car technology isn’t just about smart features—it’s about fun and making every moment behind the wheel more personal, more playful, and more human. Whether you’re a lifelong PEANUTS fan or discovering the charm of Snoopy and friends for the first time, there’s never been a better time to hit the road in style.

To learn more about the partnership, visit here.